With many businesses out there trying to reach more potential customers online, digital marketing has continued to trend upward.
At Zoek Reviews, we understand the importance for any business to increase its online presence and offer some of the best digital marketing advice and information available on the web.
Zoek Reviews covers many topics including SEO, Social Media, Lead Generation and Wed Design, but now Zoek Reviews wants to take the time to go over the current state of digital marketing.
So without further ado, here are some of the growing trends in digital media.
Total Conformity
The first concept to understand when it comes to digital marketing these days is that you don’t want your business to be left behind. Businesses must adapt to the digital age or they run the risk of dying off. Some of the more successful companies in the world were way ahead of the game when it came to transitioning its services or content to an online medium, but others have been slow to get going. It’s at the point where any business that doesn’t allocate the proper amount of resources to digital marketing will almost certainly be surpassed by its competitors and struggle to maximize its potential customers.
More Specialists
There’s certainly a talent gap between certain digital marketing firms. Some thrive, while others struggle to stay afloat. But one of the biggest differences in a successful digital marketing firm can be the amount of specialists on staff. There is still a need for employees that have more of a general skill set and outlook, but the more specialists a digital marketing firm can afford to hire the more efficiently certain tasks can get done.
Increase in Social Media Marketing
Social media has been a huge part of digital marketing for quite some time now, but its value has only increased over the years. Businesses are dedicating more and more digital marketing resources to their social media efforts and the results are typically positive. Many internet users spend a ton of time on their various forms of social media, and each platform can be used as a way for companies to reach potential customers through digital marketing.
Increase in Video Marketing for the Web
There are YouTube videos going viral every day. Digital-savvy businesses know how to use videos on the web to their advantage. Digital marketing includes more video production and sharing now more than ever.
Location-Based Marketing
This is perhaps the newest and most rapidly growing trend in digital marketing. Imagine walking down the aisle in the grocery store and receiving a mobile alert that shows you a coupon or ad for the food item you’re walking past. This is possible through location-based marketing. Businesses can now use digital marketing to use customers’ locations as a way to draw them to products and services.